Measuring nearly 26 feet tall and 22 feet wide, Daisy Bell, created by Los Angeles-based artist Jennifer Steinkamp, is a series of projections comprised of over 80 varieties of digitally animated poisonous and toxic flowers cascading down the gallery walls. Through computer animation and digital projection, this work makes use of the interplay between actual space and illusionistic space, creating an environment in which the roles of the viewing subjects and the art objects become blurred. As Gallery Director, I worked closely with the artist to plan and present this exhibition –  overseeing the installation team and cultivating collector and press interest.

To see Daisy Bell in action, tap the images.

Photo credit: Robert Wedemeyer, Courtesy Lehmann Maupin (New York and Hong Kong)

Part of the Collection: Bank of America, New York, New York